Cardi B, Charlie Puth Confirmed For TikTok’s ‘In The Mix’ Event’
TikTok is continuing its foray into the music world by announcing TikTok in The Mix, its first-ever live global music event for fans.
Cardi B, Charlie Puth, Niall Horan and Anitta will headline the event, which is scheduled for 10 December at Sloan Park in Mesa, Arizona. Additionally, rising stars Isabel LaRosa, Kaliii, LU KALA and Sam Barber will perform as part of TikTok’s emerging artist program, TikTok Elevate. For those unable to attend the event in person, In the Mix will be streamed globally via TikTok Live.
“I really love my TikTok fans and I’m very excited to be able to bring The Show to the TikTok In The Mix event,” Horan said in a press statement. “I’m also very much looking forward to performing in such a special venue and putting on an amazing show for all the fans that will be present on the day and also all the fans that will be watching from all over the world live on TikTok.”
“No other platform mixes music, creativity and community like TikTok. With In The Mix, our goal is to bring the For You feed to life for fans at the venue and on TikTok,” added Paul Hourican, global head of music partnerships and programming at TikTok. “Our vision is to create a show that is reimagined for the TikTok era and our music-loving global community.”
In the Mix is an all-ages event, with tickets available to purchase exclusively on TikTok. Fans who follow the headlining artists on TikTok are able to receive a special code allowing them to purchase tickets presale tickets on from Friday (Oct. 27) at 9 a.m. PT. Tickets go on general sale starting Thursday (Nov. 2) at 9 a.m. PT. For more information, visit the event’s official website or simply search for “In the Mix” on TikTok.
With its first foray into the live concert space, TikTok has continued to expand into areas beyond the app, most recently in the streaming space. Last week, Bytedance, TikTok’s parent company, launched TikTok Music in Australia, Mexico and Singapore following a beta rollout in July. Last month, TikTok partnered with Billboard for its inaugural TikTok Billboard Top 50 chart.