As the brainchild of Sean “Diddy” Combs, Bad Boy Records has helped shape the musical landscape for over two decades by elevating Black music into the pop mainstream, birthing dozens of iconic hits and launching the careers of some of the industry’s biggest stars. As a label that came to define the “shiny suit” era of late-90s hip-hop and R&B, it was beloved by millions across the world for its bling-filled aesthetic and feel-good escapist party anthems, and the best Bad Boy Records artists have left a lasting legacy whose impact can still be felt today.
By bringing together a roster of exceptional talent – most notably, the gritty storytelling of hip-hop legend The Notorious B.I.G., the soulful artistry of Faith Evans and the infectious harmonies of 112 – Bad Boy Records captivated listeners still in thrall to hip-hop’s golden era. Through it all, the label’s in-house producers, The Hitmen, consistently pushed creative boundaries, blending genres and fusing elements of pop, R&B and hip-hop to dominate the charts. As this countdown of the best Bad Boy Records artists shows, Diddy’s trailblazing record label embraced innovation, style and unapologetic self-expression to create world-beating hits that continue to set the bar.
Listen to ‘Bad Boy Greatest Hits Vol.1’ here, and check out the best Bad Boy Records artists, below.