Designing ‘The Dark Side Of The Moon’: Behind Pink Floyd’s Iconic Album Cover

After spending weeks preparing several draft proposals, Storm Thorgerson and Aubrey Powell presented their ideas to Pink Floyd at EMI Recording Studios in Abbey Road, London. Remarkably, the band gave their unanimous answer within five minutes. “No amount of cajoling would get them to consider any other contender,” Thorgerson revealed, “nor endure further explanation of the prism, or how exactly it might look.” So strikingly appropriate was the prism in all its simplicity and minimalism, it was instantly apparent that the artwork had ingeniously captured the essence of the album Pink Floyd were preparing.

“When The Dark Side Of The Moon was mentioned,” Powell explained in John Harris’ The Dark Side Of The Moon: The Making Of The Pink Floyd Masterpiece, “it was always clearly in the context of the back of the mind; something to do with the unknown. Because at the time, the dark side of the moon was unknown. It was always considered to be a metaphor for the other side of madness.” The visual depiction of light refracting into rainbow colours can be seen as a metaphor for the fracturing of one’s self – how a single life experience can splinter into many hues and colour our perception of reality.

Safe in the knowledge that the concept was approved, the Hipgnosis team worked on finalising the idea at their London studio, with the spectrum design eventually running throughout the record’s gatefold sleeve, like a heartbeat on an oscilloscope, before connecting with a prism on the rear. “The design is simply a mechanical tint lay, which means we drew outline shapes, black on white, and indicated what colours were to appear when printed,” Thorgerson explained of the artwork’s creation process. Speaking to Hypergallery after creating a limited-edition silkscreen print of the cover, he continued, “The prisms were airbrushed black on white and reversed by the printer.” Unlike most of Hipgnosis’ previous projects, this was a purely graphical undertaking, with no photography involved, making it a pioneering endeavour for the designers and marking a turning point in the history of album cover creation.

The legacy: “Immediately our design was everywhere and that changed our fortunes”

When The Dark Side Of The Moon was released, on 1 March 1973, its eye-catching artwork was unveiled in record shops all over the world. Not only offering listeners a revolution in sound, but also proving to be a boon in brand recognition for Pink Floyd, the rainbow prism icon quickly became a unique work of art in its own right. Storm Thorgerson even recognised the potential of recreating the album’s artwork in a shop window and having the spectrum travel around the store itself – though this idea never came to fruition.

Regardless, the phenomenal sales which greeted The Dark Side Of The Moon meant the rainbow prism become a unique selling point. Going on to adorn T-shirts, posters, mugs and countless other items of band-related merchandise throughout the decades, it is now one of the most beloved and enduring symbols in the history of classic rock, doing for Pink Floyd what the three-pointed star has done for Mercedes. One of the best 70s album covers, it arguably defines the album almost as potently as the music itself.

The album’s success also helped raise the profile of Hipgnosis exponentially, leading the design studio to receive commissions for Genesis and Led Zeppelin album covers. “When we peaked with Dark Side Of The Moon in 1973, it sold 55 million copies,” Aubrey Powell said in an interview with Noisey. “Immediately our design was everywhere and that changed our fortunes. We were very much in demand.” One of the greatest album covers of all time, Hipgnosis’ artwork for Pink Floyd’s The Dark Side Of The Moon remains their finest and most era-defining achievement.

Buy Pink Floyd vinyl, box sets and merch at the Dig! store.