Released in August 1984, The Smiths’ fifth single, William, It Was Really Nothing, provided the group with their third UK Top 20 success in a row. However, beyond these basic facts, the song’s inherent quality is often overlooked – primarily because of its flipside How Soon Is Now?: an astonishing, otherworldly-sounding track which copped so many critical plaudits it ended up returning as the band’s next official single.
Yet William, It Was Really Nothing is really quite something on its own terms. Here’s why…
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The backstory: “At that time, we felt invincible”
First performed live at the huge, open-air Jobs For Change free concert in London on 10 June 1984, William, It Was Really Nothing was nailed in the studio just weeks later. Part of an intensely creative session helmed by producer John Porter at London’s Jam Studio, this three-day July foray also resulted in the band getting How Soon Is Now? and William’s other classic B-side, Please, Please, Please Let Me Get What I Want, onto tape.
Reflecting on their prowess at this stage of their career, bassist Andy Rourke later said, “At that time, we felt invincible. We could do anything.”
Guitarist and primary tunesmith Johnny Marr would also note that he felt “quite boundless” around the time of recording William, It Was Really Nothing. “I wasn’t looking over my shoulder thinking, How is this going to sound in [Manchester nightclub] The Haçienda? but How is this going to sound in our fans’ bedrooms? A lot of that comes with the confidence of [having] the backing of your audience.”
The Smiths most definitely had the support of a rapidly expanding fanbase at this point in time. Indeed, just weeks after William, It Was Really Nothing was first released, on 20 August 1984, it galloped up to No.17 on the UK Top 40. The single’s success resulted in another of The Smiths’ memorable Top Of The Pops appearances, on 30 August, during which frontman Morrissey ripped open his shirt to reveal the words “MARRY ME” scrawled on his chest.