Grateful Dead Launch Exclusive Merchandise Range With Selfridges
Grateful Dead have given fans of psychedelic jams and gardening something to look forward to with the announcement of Shakedown Garden, their new merchandise collection in collaboration with Selfridges, in shops now and available online here.
Taking inspiration from the band’s tenth studio album, Shakedown Street, and the recent rise in the popularity of gardening, the playfully-named Shakedown Garden collection gives the classic Grateful Dead aesthetic of tie-dye, skulls, bears and roses a botanical spin. Drawing upon designs from Grateful Dead’s classic imagery and communicating the importance of sustainability to the band, the 16-piece range features apparel that uses organic blanks and vegan inks for any print work, debuting new artwork and exclusive designs for both dedicated Dead Heads and those after their latest fashion fix. Evoking memories of the Summer of Love and psychedelia, the colourful unisex collection features t-shirts, hoodies, sweats, a knitted blanket, cap, mug, and an eco water bottle, plus a flowerpot and gardening gloves for those with green fingers.
The Grateful Dead played England more than 20 times, with 20 shows in London alone, along with a few other shows around the UK throughout their performing career,” says David Lemieux, Grateful Dead Archivist and Legacy Manager. “Their first show outside of North America, more than 50 years ago in May 1970, was in Newcastle-Under-Lyme, and over the next 20 years they played some of their best live performances in England, including bona fide classics in 1972 and 1974. It’s a thrill to have the Grateful Dead with such a prominent presence in Selfridges. A retail institution with more than 100 of history is the perfect fit for the Grateful Dead, with their more than 55 years of cultural and musical history, and we’re all thrilled to be bringing the Shakedown Garden collection to Selfridges.”