Jason Derulo Talks Nora Fatehi Collaboration ‘Snake’: Watch Video
Jason Derulo and Nora Fatehi have spoken to Official Charts about their new collaboration Snake.
Fatehi explained how the song came about: “I met with Tommy Brown, the producer of the track, and said ‘I need to create a sound that’ll appeal to a global audience, across the board, with a very exotic sound.’
We put together the beat, the lyrics, and I told him ‘I need lyrics that are easy to memorise and sing; if you don’t know English, you could still sing the hook. We’re trying to [incorporate] the whole world in one song.”
The singer went on to reveal how Derulo came onbard, “We made it and needed someone who can dance; a performer. Tommy suggested Jason, who heard the song and got on board. I was like ‘I cannot believe this is happening!’ I’ve always imagined that if I ever collaborated with an artist who can really dance and work the camera, I always imagined making an amazing music video. A proper visual experience.
“Once Jason came on board and I heard his verse, I was like ‘that is the sauce I needed!’ Then we went to Morocco and shot the music video there. The best part is, Jason embraced the culture in the music video. He wore the Moroccan clothing, and an Indian kurta.
“We used the chemistry to symbolise Bollywood; where you’ll have the hero and the heroine coming together. It’s so expressive; we wanted to take that world and bring it into the music video.”
Derulo went on to discuss the making of the Snake video, “We had plenty of time to do what we needed to do. We had people willing and ready, at the highest level, to help accomplish that.
“In the times we’re in, nobody’s putting emphasis on the quality of music videos. Music videos are an afterthought, we’re not really moving the needle any more. Some parts of the world are really putting emphasis on music videos and, if we’re being honest, music videos are a really big part of what we leave behind when we’re gone. The extension of the music is the video; how you make it come to life visually.
“That’s really important. In doing this song, it’s invigorated me to be making music videos at the highest level.”